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 Advancing your Freelance Translation Career

Advancing your Freelance Translation Career is aimed at translators who have been freelancing for some time and want to focus on finding premium work with high-quality agencies and direct clients.

Discover how to identify your differences to give you a competitive advantage. Define your ideal client base and learn how to fine tune your sales techniques. Uncover new ways to build and maintain customer relationships.
Having learnt the theory from the experts, you will then go on to test your ability in a live situation, being given the opportunity to pitch yourself directly to an actual client.


Tutors and Schedule

The tutor dates and times are as follows:

  • Judy Jenner - Friday 15 September 2017 and Friday 22 September 2017 4pm (GMT)
  • Tess Whitty - Monday 25 September 2017 and Monday 2 October 2017 3pm (GMT)
  • Doug Lawrence - Monday 16 October 2017 and Friday 20 October 2017 2pm (GMT)
  • Sara Freitas - Monday 30 October 2017 and Monday 6 November 2017 1pm (GMT)
  • Client – Date & time to be confirmed

All webinars are recorded, so if you can’t attend a session you will be emailed a link to the recording, which you can listen to at your convenience.

Tutors 

 

Judy Jenner

 

Judy Jenner, MBA is a Spanish and German translator and copywriter, federally certified Spanish court interpreter, conference interpreter, and award winning small business owner based in Las Vegas, NV. She helps businesses of all sizes – from Fortune 50 corporations to family-owned restaurants –communicate their messages effectively in their target language.

 

Tess Whitty

Tess Whitty is an English-Swedish freelance translator since 2003 specializing in corporate communications, software and IT. Her educational and professional background is in marketing and she is a popular speaker and trainer at conferences, sharing her knowledge and experience in marketing and freelance business. She is also the author of the book “Marketing Cookbook for Translators”, with easy to follow “recipes” for marketing your translation services and achieving a successful freelance lifestyle, and the award winning podcast “Marketing Tips for Translators”. For more information, and to connect, go to www.marketingtipsfortranslators.com.

 

Doug Lawrence (BSc. Hons., MBA)

Doug Lawrence (BSc. Hons., MBA) has 20 years’ experience in the translation industry, and international sales management experience in Germany, Ireland, and the US. He provides sales and marketing training to translation providers and helps exporters grow their international revenue through sales consulting and optimising their use of languages and web presence.


Sara Freitas

Sara Freitas was born and raised in New Hampshire, where she completed her undergraduate and graduate education in French and linguistics. Over the past two decades, she has put her writing and language skills to work for schools, training organisations, and businesses in the United States, Turkey, and Grenoble, France, where she has lived since 2001. Sara founded SFM Traduction in 2003 and today provides businesses in France with French-to-English translation services, English copywriting services, and training in written communication skills in English. She works in the fields of BtoB marketing (high-tech and innovation) and corporate communications. She is author of the popular entrepreneurship blog Les Recettes du traducteur, known among its readers as “La Marmite.” She is a member of the Société Française des Traducteurs.


Client – Based in the UK.
 

Course Content

Judy will cover:

  • Think of yourself as a customer
  • Defining your services
  • Contributing value and solving customer problems
  • Think of yourself as an entrepreneur
  • Your strengths and weaknesses
  • Finding your competitive advantage

Tess will cover:

  • How to analyse your current client base
  • Defining your ideal client and creating a customer avatar
  • How to find your ideal clients
  • How to develop a mutually beneficial relationship
  • Using your current client base for referrals and recommendations
  • Creating a customer database with valuable information
  • How to follow up regularly, asking for feedback and grow your business

Doug will cover:

  • Asking and answering the right questions
  • Adopting sales techniques that work for you
  • Winning the type of clients and work you want
  • Winning more work from existing clients
  • Creating an international online presence

 Sara will cover:

  • Busting myths about business networking
  • What networking is and is not
  • Basic networking tools
  • Networking events
  • A system for managing your contacts
  • Nurturing relationships with current clients

Cost

ITI Members £299 / Non-ITI Members £399

Any questions please contact Ann Brooks, Professional Development Officer

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