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The Mysteries of Transcreation - Friday 31st March 2017 

To a newcomer in the world of localisation and marketing, the concept of ’transcreation‘ might seem a little lofty at best, perhaps even mythical in what it purports to bring to the global table.

Fear not, however, as the world of transcreation isn’t based solely on myth and magic. Rather it is a carefully-built and well-oiled machine, underpinned by perception, precision and process, and in this workshop, we will disassemble, reassemble and look at the inner workings of this industry, focusing specifically upon:

•What transcreation is

•Who requires it and why

•Understanding/digesting creative

•Explaining yourself through rationales

•How to work with transcreation agencies

Rik Grant is a Transcreation Director and Head of New Business at World Writers. Rik leads and implements language solutions for a global client base, capturing their needs and building bespoke workflows to help empower their multilingual communications and ensure each nuance, no matter how small, is retained and amplified locally. Rik holds a degree in Japanese alongside 11 years of experience in the localisation industry servicing a wide variety of blue-chip clients.

Venue: ITI, Linford Wood, Milton Keynes MK14 6GD

Time: 10.00am-4.00pm

Cost: £89 for ITI members, £119 FIT association members and £139 for non-members

Further Information: Please contact Ann Brooks on

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