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SOLD OUT - ITI’s High Level Writing Workshop 29th January 2016 – Book now to avoid disappointment.

How to write well on complex topics

This workshop takes a close and analytical look at the challenges of writing for a specialist audience or on specialist technical subjects such as business, finance and science. It offers a range of approaches and techniques for writing with grace and clarity on complex topics, and includes numerous practical exercises. You will not only be given a set of fresh perspectives to bring to your writing, but feel inspired about how any subject can be brought to vivid life.

  • What do professional and technical audiences want?
  • The hallmarks of great writing – in any field
  • The dangers of doing what you think is expected
  • Learning from The Economist
  • The ‘classic style’: a window on the world
  • Handling jargon and technical vocabulary
  • Using passives properly
  • The curse of knowledge – dangerous assumptions and how to tackle them
  • Taking the reader on a journey: coherence and avoiding confusion
  • The problem with abstractions
  • Making a dull subject into an adventure 

Piers’s biography:

Piers Alder is working copywriter who also trains people to become better writers. He runs his own copywriting agency and writes for national and international businesses such as Virgin Money, the Met Office and Adobe as well as many smaller businesses and charities. His work includes campaign concepts, articles, web content and brand guidelines.

He began his career as a magazine journalist and brings the rigour of a journalistic training to bear on his work as a trainer and writer. As well as crafting the words themselves, Piers consults on brand and marketing strategy, helping businesses refine the personality they project and the messages they send.

Piers is happy to review an example of your work before the workshop.

Tickets are £89 for ITI members, £119 for FIT association members and £139 for non-members, including coffee on arrival, lunch and afternoon tea. For further details, contact Ann Brooks on 

If you would like to book please complete the registration form and return it the email address below.

Location Milton Keynes Business Centre


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