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Transcreation is the name we give to the methodology used to translate messages which require not only language and vertical expertise but also a high degree of creativity and cultural awareness.
 
Transcreation looks at advertising content from a strategic and creative perspective to help brands deliver the original message and brand voice to target their audience in each local market while achieving a successful balance between global consistency and local resonance.
 
This webinar will focus on key concepts around transcreation services. It will cover challenges linguists face with these projects and how the copy should be worked on.
 
A sample deliverable template will be shared to explain ways of working for those interested in adding this service to their matrix. Furthermore, the information shared will be of interest also for those professionals who specialise in editing or creative services.
 
A number of examples will be examined.
 
Register for your free place https://bit.ly/2uvKnq6
 
 
Speaker: Romina Franceschina, Global Head of Language Services, Hogarth London
Romina has 20 years’ experience in the translation industry. She holds a BA as well as two MAs in translation. Her formal training was followed by a number of posts across different aspects of the discipline:  in-house translator in a legal publisher, university lecturer, project manager and eventually manager of translation, technology and talent management teams.  Her training and professional career have given Romina a thorough understanding of workflows and technology and how best to deploy those for the benefit of content consumers in all markets
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Transcreation is the name we give to the methodology used to translate messages which require not only language and vertical expertise but also a high degree of creativity and cultural awareness.
 
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Register for your free place https://bit.ly/2uvKnq6
 
 
Speaker: Romina Franceschina, Global Head of Language Services, Hogarth London
Romina has 20 years’ experience in the translation industry. She holds a BA as well as two MAs in translation. Her formal training was followed by a number of posts across different aspects of the discipline:  in-house translator in a legal publisher, university lecturer, project manager and eventually manager of translation, technology and talent management teams.  Her training and professional career have given Romina a thorough understanding of workflows and technology and how best to deploy those for the benefit of content consumers in all markets




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Transcreation looks at advertising content from a strategic and creative perspective to help brands deliver the original message and brand voice to target their audience in each local market while achieving a successful balance between global consistency and local resonance.
 
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A sample deliverable template will be shared to explain ways of working for those interested in adding this service to their matrix. Furthermore, the information shared will be of interest also for those professionals who specialise in editing or creative services.
 
A number of examples will be examined.
 
Register for your free place https://bit.ly/2uvKnq6
 
 
Speaker: Romina Franceschina, Global Head of Language Services, Hogarth London
Romina has 20 years’ experience in the translation industry. She holds a BA as well as two MAs in translation. Her formal training was followed by a number of posts across different aspects of the discipline:  in-house translator in a legal publisher, university lecturer, project manager and eventually manager of translation, technology and talent management teams.  Her training and professional career have given Romina a thorough understanding of workflows and technology and how best to deploy those for the benefit of content consumers in all markets




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