Curl Talk: inside the world of curly haircare and influencer marketing with Natalie Soper
In this webinar, the Beauty, Fashion and Luxury Network will cover the unique language of curly haircare and how (and how not to) market curly hair products to an audience that is discerning and often mistrustful. You’ll hear insights from an expert about how influencer marketing works, the basics of social media content creation, as well as how and why brands collaborate with content creators/influencers to promote their products.
Key takeaways
- Understanding what influencer marketing is and what makes it unique
- Learning the history and secret terminology of the curly hair industry
- Understanding the pitfalls and problems that come with marketing curly hair products.
About the facilitator
Natalie Soper has been translating from French and Spanish into English for over 11 years, mainly working in the fields of arts, culture, entertainment and marketing. Alongside this, she runs an Instagram page and blog on curly haircare, called @CurlsbytheCoast, which focuses on caring for fine curly hair (particularly in her humid hometown, Plymouth). Since launching it in 2021, her page has amassed over 50,000 followers from all over the world.
Network member fee: Free
ITI member fee: £10
Non-member fee: £10
Location: Zoom
Contact name: Mrs Laura R Jones
Contact email: [email protected]
Closing date: 01 October 2026
Network website: https://www.iti.org.uk/iti-beauty-fashion-and-luxury-network.html
Additional Information: The webinar will be recorded and shared with ticketholders after the session