Foundations of Marketing Strategy
Course length: approximately 2 hours, which can be logged as CPD.
Who is this course for?
- Translators and interpreters
- Self-employed professionals
- Anyone who is looking to take their first steps into marketing, or is looking to learn how to promote themselves and their business
What will you learn?
- How to distinguish between inbound and outbound marketing, and how these will help you reach your marketing goals
- How to evaluate the effectiveness of your chosen marketing strategies
- To identify marketing opportunities within your network
- How to recognise barriers to consistent marketing
- How to break down marketing projects into manageable steps to ensure consistency
How will you learn?
Foundations of Marketing Strategy is delivered in 5 courses, made up of interactive content and downloadable worksheets. The course is designed to allow you to work at the pace that suits you best.
ITI members
£30 + VAT
Non-members
£49.99 + VAT
About the author
Sarah translates chemical texts from German into her native English and has worked as a translator since 2008. She’s in her element talking food chemistry, paints, coatings, and creative marketing for translators and interpreters. Her book, Your Ticket To Explore – Essential Preparation For Your Translation Marketing Adventures, is a practical guide to developing a successful marketing mindset illustrated with personal stories.