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Dream Clientele

Who is this course for?

This course is aimed at freelancers and self-employed professionals, specifically translators and interpreters, who want to attract better-fit clients, build long-lasting relationships, and grow their business with greater clarity and confidence. Whether you're just starting out or looking to refine your client base, this course offers practical strategies to help you connect with aligned clients and create a more sustainable freelance business.

What will you learn?

This course provides a step-by-step framework for identifying ideal clients, communicating your value clearly, and building trust through consistent outreach and follow-up. You’ll explore how to strengthen your presence on platforms like LinkedIn, how to craft messaging that resonates, and how to implement long-term client engagement strategies without relying on hard selling.

By the end of the course, you’ll be equipped to attract the right clients, maintain professional boundaries, and keep your business pipeline healthy all year round.

Learning Objectives

By the end of this course, learners will:

  • Analyse the characteristics of their ideal clients and evaluate the components of a fulfilling and profitable professional relationship

  • Develop and apply clear positioning and messaging strategies to attract aligned clients to their brand

  • Design and implement targeted outreach strategies across LinkedIn, email, and other relevant platforms to engage prospective clients

  • Create and execute follow-up messages and content plans that foster trust and long-term engagement

  • Assess client fit and apply strategies to set professional boundaries with confidence and tact

  • Implement sustainable business development techniques, including soft selling, referral generation, and visibility strategies, to cultivate opportunities throughout the year

How will you learn?

This self-paced course is delivered through a series of engaging video lessons, paired with downloadable worksheets to help you put the concepts into practice. Each module breaks down key strategies in a clear, actionable way, allowing you to reflect, plan, and apply what you learn to your own freelance business. You'll also receive practical resources and prompts designed to support long-term implementation.

How long is the course?

This course takes approximately 3 hours to complete.

 

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ITI members
£59.99  + VAT

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Non-members
£89.99 + VAT

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About the author

Headshot of Joachim Lepine

 

Joachim Lépine, M. Ed., C. Tr., is a French-to-English translator with more than 15 years of experience translating for prestigious academic and marketing clients in North American and beyond. He is also the owner of LION Translation Academy, based out of Sherbrooke, Quebec, which offers business, tech and language workshops to help translators thrive in every area of their practice.

For nearly a decade, Joe has also been leading professional development seminars for organisations including ITI, the European Commission, NATO, OTTIAQ, Training for Translators, Magistrad, Proz.com and many others worldwide.