Righting your writing – texts that sing
Covering various aspects of musical writing, including examples, ideas and techniques and concluding with a Q&A and optional exercise
In the world of luxury, “good enough” means impeccable – everything from the design and manufacture to the service and the communications.
Which is where we come in.
To craft polished, elegant, seductive content and copy, we need to master the art of flow, of sprinkling an understated dash of verbal music here and there.
A key aspect of this writerly snazz* is a flair for the sensuous and the prosodic, for cadence and rhythm.
In this 80-ish-minute CPD session, a 1-hour webinar – covering various aspects of musical writing, including a slew of examples, ideas and techniques – concludes with a discussion/Q&A and an optional exercise to do together.
Facilitator Oliver Lawrence FITI FCIL has presented, trained and written on this theme over a number of years for many of the major translation associations and publications. His clients are primarily Italian superyacht producers and luxury hotels.
* as David Jemielity calls it
Network member fee: Free
ITI member fee: £10
Non-member fee: £10
Location: Zoom
Contact name: Mrs Laura R Jones
Contact email: [email protected]
Closing date: 04 June 2026
Network website: https://www.iti.org.uk/iti-beauty-fashion-and-luxury-network.html
Additional Information: The webinar will be recorded