Sessions run on 16 July, 11 September & 15 October | 11am - 12pm
Explore pricing strategies to maximise earnings in today's evolving language services marketplace.
In this webinar series we'll delve into essential pricing strategies for translators and interpreters, helping you to set rates that reflect your value while staying competitive.
Find out how the three C's—cost, customer, and competition—can be applied to any pricing scenario, how to create tiered service options for different client needs and budgets, and the tactical advantage of using lower-priced services as gateways to higher-margin offerings.
The series will also explore:
- Why one-size-fits-all pricing limits profit potential
- How to implement dynamic pricing to account for fluctuations in demand
- How to influence how clients view your pricing and set rates for new services
- Strategies for handling inflation
- Creating value propositions that compete with AI alternatives
- Pricing your services to capture the benefits of technology-driven efficiency improvements.
Session 1
Session 1 | 16 July 2025 | 11am - 12pm
This session will cover:
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Customer-driven pricing
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Competition-driven pricing
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Costs that are not relevant for pricing decisions
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Vertical and horizontal product lines (a “menu of options”)
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Bundling products or services
Session 2
Session 2 | 11 September 2025 | 11am - 12pm
This session will cover:
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The power of substitutes and complements
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Price discrimination (charging different prices in different situations)
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Pricing over time
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The psychology of pricing
Session 3
Session 3 | 15 October 2025 | 11am - 12pm
This session will cover:
- The technology shift in language services
- How linguists might price new services such as prompt engineering or validating AI output, serve different needs and budgets, and influence how buyers think about their linguists’ pricing
- Pricing implications of prolonged periods of inflation.
You can register for each session individually, or register for all three sessions for a discounted rate.
Booking your place also gives you access to the recordings of each session, which are available for you to listen to afterwards. So don’t worry if you are unable to attend the live sessions.
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