Article
5 August 2026
by Mavis Ho

CPD resources for transcreation

Training courses, workshops and learning resources for translators and interpreters who want to develop their skills in transcreation

This page brings together training courses, workshops and learning resources for translators and interpreters who want to develop their skills in transcreation. It is not a comprehensive list, and inclusion here is not an endorsement or recommendation. Please contact providers directly to check current availability, dates and fees.

A wide range of transcreation training is available to suit different needs and levels of time commitment. Berar in mind that 'transcreation' is a relatively recent term. Older resources labelled 'advertising, promotional or marketing translation' can also be useful for transcreation learning.

Training courses and workshops

Multimedia Transcreation — University of Bologna Two-semester online course.

  • Semester one covers definitions of transcreation, text purpose versus wording, the semiotic approach to text, dimensions of culture, legal issues, the country-of-origin effect, and brand name transcreation. Assignments are based on the analysis of real-life examples.
  • Semester two introduces the transcreation workflow, followed by two large-scale assignments based on real-life source texts.

Course pages: Multimedia Transcreation, semester one and Multimedia Transcreation, semester two. Email Professor Ira Torresi for current information.

Self-paced transcreation course:  ProZ 8-hour self-paced course with regular live coaching sessions. Email Nina Sattler-Hovdar for current information.

Transcreation sessions led by Claudia Benetello: Transcreation training options ranging from individual online coaching to university lectures and bespoke corporate workshops. Available as language-specific training (English or German into Italian) or methodology-focused training (any language combination). Email Claudia Benetello for current information.

Transcreation workshop: ATRAE 6-hour workshop (Spanish only). Email Nieves Gamonal for current information on future sessions.

Transcreation and creative copywriting course — Société française des traducteurs (SFT) Two-day course (French only). Find out more on the SFT course webpage.

Transcreation and Intercultural Communication — Aix-Marseille University 18-hour course (3 ECTS credits) covering rhetoric, semiotics and advertising ethics. Find out more on the Aix-Marseille University course webpage. Email Franck Manara for current information.

Learning resources

Transcreation CPD
Return to listing