This 50-minute presentation will look at:
- Which boat & sailing market segments fall in the luxury category
- How the tension between technical vs lifestyle plays out in the language used to sell different nautical goods and services
- What common nautical terms and segment-specific vocabularies are used
- Who the translation buyers in the luxury boat category are, and where to find them.
Its primary focus will be on English-language source texts and how to adapt them for the French market, with additional thoughts on other language pairs, markets and linguistic services.
The presentation is aimed at translators working from or into English who already work within the luxury, marketing or boating translation fields, as well as translators who are curious about this specialist market.
Network member fee: Free
ITI member fee: £10
Non-member fee: £10
Location: Online
Contact name: Claudia Flanner
Contact email: [email protected]
Closing date for bookings: 16 November 2023
CPD hours: 1