Why your business purpose, positioning and personality matter
You know your business is good at what it does. But explaining what makes it different, and doing it in a way that actually sounds like you is another matter entirely.
Join Bex on 10th September at 10am to explore the three foundations behind clear, confident brand communication: your purpose, positioning and personality.
You’ll learn why these elements matter, how they work together and what happens when one of them is missing. The Marketing Network will look at how they can help you make better marketing decisions, communicate your value more clearly and create content that feels consistent without becoming formulaic.
You’ll come away with a clearer understanding of:
- What your business stands for beyond making money
- How to position it in a way that gives people a reason to choose you
- How to develop a recognisable personality without putting on a brand voice
- How all three can make your marketing clearer, easier and more effective.
No buzzwords, polished nonsense or pressure to become louder online. Just an honest, practical look at how to build a brand that sounds like you on purpose.
ITI Marketing Network member fee: Free
ITI member fee: Free
Non-member fee: Free
Location: Online - Zoom link to be shared
Contact name: Bex Elder
Contact email: [email protected]
CPD hours: 1
Closing date: 10 September 2026