Ms Laetitia Lord MITI
Localisation expert with extensive experience creating and adapting editorial, marketing, and branded content for French audiences. Skilled in crafting engaging, SEO-optimised copy across B2B and B2C sectors, from travel and lifestyle to finance and tech. Proven record managing French-language editorial launches for major digital brands. Experienced in mentoring teams, refining tone of voice, and driving content performance through analytics and QA. Passionate about language quality, creativity, and cross-cultural storytelling.
ITI membership category: MITI
Specialisms
- Advertising
- Artificial intelligence
- Arts
- Biography
- Business
- Computer software
- Control systems
- Data processing
- Fashion
- Film
- TV and Video
- Food
- Hotels and accommodation
- Information technology
- Internet
- Leisure
- Literature - Fiction
- Market research
- Marketing
- Mobile apps
- Music
- Photography
- Printing and publishing
- Restaurants
- Tourism and travel
- Website localisation
Associated skills
- Copywriting
- Editing
- Machine translation - post editing
- Proofreading
- Revising
- SEO/SEA translation
- Software localization
- Subtitling
- Transcription
Technology
- Adobe Acrobat
- memoQ
- Memsource
- SDL Trados Studio
CPD achieved within last 6 years