What's actually changed, what matters, and what you can safely ignore
Search has had a noisy couple of years. AI answers, a pile of new acronyms, and a lot of people telling you everything you knew is now wrong. Most of it isn't.
In two hours Nikki will go through what has genuinely changed in how clients find you, what it means specifically for translators and interpreters marketing their own practice, and which bits of advice you can cheerfully ignore. Practical, jargon-free, and aimed at people with a business to run rather than an SEO department. Bring your questions, and Nikki will answer as many as possible in a quick fire Q&A at the end of the session.
Nikki Pilkington has spent more than 30 years helping businesses with SEO. Plain English beats jargon, truth beats rumours, and honesty beats hustlebros. Alongside her SEO consultancy work, she runs SEO training and one-to-one mentoring, and writes a blog. She works Saturdays and not Fridays, which she will happily explain given the chance.
ITI Marketing Network member fee: Free
ITI member fee: £10
Non-member fee: £15
Location: Online - Zoom link to be shared
Contact name: Bex Elder
Contact email: [email protected]
CPD hours: 2
Closing date: 22 September 2026
Additional information: Please email [email protected] for ITI member discount code.