Gain a deeper understanding of the art of transcreation, how to add it to your range of services, and how to find work in the field.
In this webinar you will discover all you need to know about the transcreation profession, through a range of theoretical and pragmatic approaches.
With the rise of AI, transcreation has become a service many clients are looking for. And while some may try to save money and make it work by using AI, clients also increasingly realise that their key content needs the touch of creative minds combined with strong translation skills.
The first part of this session will focus on the what is transcreation, providing:
- A detailed definition and brief history of transcreation
- An understanding of the concept and it's current evolution with the rise of AI
- An overview of current climate needs and perception
- A summary of the opportunities and difficulties of transcreation
- An outline of the difference between translation and transcreation.
The second part will focus on providing support to translators considering transcreation as a service, exploring:
- The skills required to be a transcreator
- What the profile of a strong transcreator looks like
- Useful tips to find work, keys elements for your CV, cover letter and LinkedIn profile
- Financials - how to charge for your work.
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