An online short course specially designed for professional interpreters working in the private market.
The course will help interpreters put together a viable and comprehensive business plan that includes all four key pillars of entrepreneurship: Business Model, Branding, Marketing, and Networking.
Attendees will learn how to improve their standing in the marketplace and create a more sustainable and resilient business structure, whether they work with intermediaries (agencies and consultant interpreters), direct clients, or both, by harnessing the power of a multifaceted approach instead of relying solely on isolated actions.
You will discover how to grow your business profitably as a sole operator, and in a way that keeps you in control.
Session 1 starts at 5 pm until 7 pm (GMT) will cover:
- The entrepreneurial mindset
- Interpreter dualities and conundrums
- How to choose your business model
- How to draft your value proposition
- How to design your revenue streams
- What is on the backend of your brand
- How to bring your brand to life.
Session 2 starts at 5 pm until 7 pm (GMT) will cover:
- What type/s of marketing are out there and which one to choose/do
- How to keep your marketing efforts from taking over your life
- The value of word of mouth and word of mouse
- How to network like a pro
- How to leverage your contacts
- How to sell without being salesy
- How to achieve sustainable growth
ITI members: £60 +VAT
Non-members: £90 +VAT
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