What We’ll Cover
Mindset pitfalls that limit business growth - and how to overcome them.
Learn to identify common limiting beliefs and thought patterns that hold translators back from building thriving direct-client relationships and discover practical ways to shift your mindset for long-term success.
Business strategy for solopreneurs: Building a simple, actionable plan
Understand the key elements of a sustainable business strategy for a freelance translation business, and learn how to design a clear, actionable plan you can implement without overwhelm.
Proven marketing strategies for attracting direct clients
Explore the most effective marketing channels and tactics for freelance translators and interpreters, and learn how to choose the ones that fit your business and personal goals.
Defining your ideal client and creating client avatars
Learn how to clearly define your target market, create detailed client avatars, and use them to guide your marketing, communication, and service offerings.
Simplifying prospecting and sales: A practical system for freelancers
Discover how to build a streamlined, consistent prospecting and sales system that helps you attract, engage, and convert direct clients.
After the session, participants will leave with the knowledge and tools to:
- Recognise and shift common mindset pitfalls that can block business growth and client acquisition.
- Outline a simple, actionable business strategy tailored to the realities of their businesses.
- Identify the most effective marketing strategies for attracting high-quality direct clients.
- Develop clear client avatars to better understand and target their ideal clients.
- Implement a streamlined prospecting and sales system to build a consistent client pipeline.
- Navigate client negotiations with more confidence, avoiding common mistakes and using language that builds trust and leads to successful outcomes.
- Prioritize small, consistent actions that support sustainable business growth and work-life balance
Your speakers
