Session will run from 10am - 12pm.
Strengthen your market position as a freelance translator.
This hands-on workshop is designed to help freelance translators and boutique language service providers enhance their market positioning by developing a solid, strengths-based service portfolio.
You’ll discover how to align your skills with real industry needs and promote your services effectively to attract the clients and language companies that are the best fit for your expertise. Through a practical and strategic lens, you'll assess your current approach and uncover ways to refine it to meet both client expectations and evolving market demands.
In this session you will learn how to:
- Identify and define your key service offering based on your personal and professional strengths
- Clearly and effectively communicate your services to both direct clients and translation companies
- Connect with key market players, gain insight into client needs, and tailor your services accordingly
- Evaluate and refine your current business model, using real-world feedback to shape a sustainable strategy
- Clarify your position, understand what you offer, what your ideal clients need, and how to bridge the gap
- Tailor your messaging and outreach for different audiences, whether targeting direct clients, small LSPs, or large multilingual vendors
- Shape your brand tone and messaging to resonate with the right audience
- Use the business model canvas to map out the core components of your business, including your value proposition, key relationships, and marketing approach
- Develop a CPD plan based on strategic insight, helping you stay relevant and competitive as the market evolves.
Whether you're aiming to reposition your services, attract more aligned clients, or simply refine your current business strategy, this workshop will provide you with the tools and insights to move forward with clarity and confidence.
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