Five reasons you should translate your app
Mobile phones have become a part of modern life, giving millions of people access to a world of mobile apps in the palm of their hand. ITI Corporate member, Atlas Translations, explains how translating your app will enable your business to reach a wider audience and remain competitive.
1. Appeal to new customers in new markets
Businesses who translate and localise their apps can reach new customers in foreign countries. Developing your app in a country’s native language can increase your market share and grow your business.
It’s important to be approachable and appeal to both potential and existing clients. Consumers like to deal with someone familiar that they know they can communicate well with. There’s no better way of doing that than speaking to them in their own language!
Businesses that translate and localise their apps regularly see an increase in digital interaction in target markets after launching the translated versions.
2. Build brand loyalty and trust
Customers are unlikely to put their trust in brands that don't speak their language. Translated and localised apps increase engagement and brand loyalty, helping you to reach and retain customers in new markets.
3. Increase visibility in target markets
Making your app available to consumers in their native language can increase your visibility in your target market. Consider whether your target consumers are searching the App store using key words in their native language or are they searching using another language?
Providing digital content that has been translated and localised by skilled translators can ensure that you reach your target consumers.
4. Increase engagement
An app allows you to interact directly with your customers regardless of time or location. You can do this with push notifications, advertising, special offers and support relevant to the target market.
5. Maximise your potential
Your business may be trading well in current markets, however, by reaching out to your audience in their native language you are able to reach more people and maximise your potential. By translating your app into native languages of your target markets you can broaden your reach, speak to more people and maximise your potential.
The translation and interpreting industry is not regulated. Therefore, it is important that you work with freelancers or language services companies who are members of a reputable professional body like the Institute of Translation and Interpreting (ITI).
Have confidence in who you hire. Find an ITI Qualified translator or interpreter, or a Language Service Provider that is an ITI Corporate member in the ITI Directory.