22 Nov 2022

Top tips for awards success

We have recently launched the ITI Awards 2023 and the deadline for submitting entries is 31st January 2023 (that's a bit earlier than in previous years so don't get caught out). Here are our top tips for putting in an entry that stands out and shines.

Read the entry instructions carefully

It may seem obvious, but do make sure you read the summary of rules and the specific requirement on the entry form for the class you are entering. It would be a shame to lose marks because the entry does not address one or more criteria.

Keep it simple

Be clear, specific and concise. As far as possible, use concrete rather than abstract words. Give examples: e.g. the specific ways you added value for your client; how you ensured freelancers felt involved in your business. Avoid jargon and highly specialist language – at the most basic level, would someone who has not been involved with this type of project be able to understand what was involved from your description?

A clear format

Follow a clear structure – the order of the criteria to be answered on the entry form should help you with this. Tell a story – a clear narrative engages judges and helps them to understand what you have achieved. Before submitting your entry, perhaps ask someone else to read it as a final check that you are getting across what you want.

Sometimes more is less

The amount of text you can enter is limited by character counts on the entry forms. But if you can say what you need to in fewer words, feel free to do so!

Supporting material

Stick to the amount of supporting information stipulated on the entry form – make sure that individual elements are not excessively long. Typical examples of supporting material could include a) List of quotes from client/other interested parties b) Statistics that support the submission c) Brief that you had to meet d) Event programme e) A plan that was actually used f) Product description. The judges will not be in a position to read books, long research reports etc. 

Get the detail right

Mistakes, discrepancies, ambiguities and/or a lack of attention to detail do not create confidence in the judges. If the entry as a whole doesn’t ‘add up’, it won’t win. We cannot accept corrections after the entry has been submitted. In certain classes it is possible for an individual or a group of individuals to be nominated. We must have the correct information at the time of entry submission.

If you are nominating someone else, make sure you have their permission and have all the necessary information on their achievement.  The requirement for sufficient detail is the same whether an entry is put in by a nominator, or by someone submitting an entry for themselves.

Impact and evidence

It is important that the practical, positive impacts of the activity are clear. Statistics, testimonials, quotations and other forms of concrete evidence are valuable in confirming claims about the nature, scale and importance of achievements.


Ensure that achievements being described took place within the period stipulated on the entry form.

If an activity is ongoing, be clear on what actually occurred within the period covered by this award. If the activity was completed just within the acceptable time-frame, try and demonstrate some results rather than speculating about what the impact might be in the future.

Create a draft

This year all entries must be submitted electronically via the web forms on our website. Unfortunately the forms cannot be saved as a draft so please it is worth preparing and saving all the relevant information you need before starting so you have something to come to if you lose your content.. The form will only be saved once you have clicked the submit button.

Start time

Give yourself plenty of time to put together a solid entry. The closing date has been brought forward this time to 31 January 2023 so don’t leave it until the last minute and then have to rush – give yourself the best possible chance of doing justice to these achievements.

If you have any queries, please do not hesitate to contact [email protected].

The ITI Awards 2022 have now closed for entries and the winners will be announced at an online ceremony in the summer.

Look out for the launch of the 2023 Awards in the autumn.